Privacy Policy for Astra Blooms
Astra Blooms is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, utilise our services, or interact with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.
1. Information We Collect
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when participating in activities on our site, or otherwise contacting us.
- Personal Data: This includes your name, delivery address, email address, phone number, and payment information (please note: we do not store full payment card details; these are processed securely by third-party payment gateways). We collect this when you place an order for custom floral arrangements, event decoration, plant and gift delivery, subscribe to our services, or register for terrarium workshops.
- Demographic and Usage Data: We may collect demographic information, such as your preferences and interests related to floral design and horticulture. We also collect usage data (e.g., IP address, browser type, operating system, referring URLs) about your behaviour on our site to improve your experience and our offerings.
- Communication Data: If you contact us via email, phone, or our site's contact forms for horticultural advice or inquiries about botanical art installations, we will collect the content of those communications along with your contact details.
2. How We Use Your Information
Having accurate information about you allows us to provide you with a smooth, efficient, and customised experience. We may use information collected about you via our online platform for various purposes, including:
- To fulfil and manage orders for custom floral arrangements, plant and gift deliveries, and subscription services, including processing payments.
- To provide event decoration services and manage bookings for terrarium workshops.
- To deliver horticultural advice and communicate about botanical art installations.
- To send you marketing and promotional communications about our products, services, and special offers, in accordance with your communication preferences.
- To improve our site, products, and services, and to develop new offerings.
- To respond to your inquiries and offer customer support.
- To analyse trends and statistics for business improvements.
- To detect and prevent fraudulent transactions and other illicit activities.
3. Disclosure of Your Information
We may share your information with third parties only in the following situations, and always with your privacy as a priority:
- Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance). These parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to comply with the law, respond to legal requests, or protect the security or integrity of our site.
- Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, your information may be transferred.
4. Your Privacy Rights (GDPR)
Under the General Data Protection Regulation (GDPR), you have certain rights concerning your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the contact information provided below.
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
6. Third-Party Websites
Our site may contain links to third-party websites and applications of interest, including advertisements and external services that are not affiliated with us. Once you have used these links to leave our site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices of the third party responsible for that website.
7. Cookies and Tracking Technologies
We may use cookies, web beacons, tracking pixels, and other tracking technologies on our site to help customise the site and improve your experience. When you access our site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of our site.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on our site. You are advised to review this Privacy Policy periodically for any changes.
9. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Astra Blooms
23 Orbiter Way, Unit 7B,
Bristol, South West England, BS1 6QJ, UK